How to Write a Non Fiction Book in 7 Days Flat: 5 New Rules for Marketers & Brand Builders

Who else would love to write a non fiction book in 7 days or less? Think that sounds too good to be true? Think that you’ve got to write a BAD book if you write it quickly, or with a system?

Think again! If you are someone who would love to see your name on Amazon, with a book that helps people, and builds BUZZ for your blog, brand, business and bank account, this article was written with YOU in mind.

Curious to know more? Continue reading as we take a closer look at 7 super simple new rules for self publishing a QUALITY book in only 7 days.

Rule #1: How many by when? This is so important, and is the piece that if you skip, you’ll simply lower the odds that you actually follow through and get it done.

Set a word count, and a day deadline and stick with it… good bad or indifferent. In other words, commit to publishing on the date you set, EVEN if the book you’ve created isn’t as good as you hoped it would be. (you can always go back and edit it once it’s live) Set a 7 day target, and a per diem content count, and stay fiercely focused on getting it done.

Rule #2: Teach, don’t write. This is super critical for non fiction books. If you fashion yourself to be Shakespeare, or are trying to write the WAR AND PEACE of your niche, market or topic, you’ll never get your book published. Think of yourself as a teacher, not a writer and the inclination to craft the perfect poetic prose won’t seem nearly as important. (and you’ll do help far more people as a result)

Rule #3: Teach one thing at a time: Avoid the urge to overwhelm, or data dump all of your niche knowledge in one place. Think small, but series. Stick with one simple take away or teaching per book, and aim to improve your audiences life in one concrete way per piece of content you self publish using this system

Rule #4: Make people better! This goes hand in hand with the teach don’t write ethos… and should be your primary purpose for writing the book in the first place. What have you touched, tasted, experienced or explored that can help me live a better, bolder, happier or healthier life? Focus on transforming the lives of those who trust you with their time and attention, and apply an altruistic energy to what you put out into the world. It will come back to you, I promise.

Rule #5: To get your book done in 7 days, structure it like this:

Intro
Core Concept
Exercise/Primary Technique
Challenges/FAQ
Homework
Small Ask
Big Ask

Every day, focus on just one element of the above, and get it done. Don’t play or stray from that day’s task, and you’ll be amazed and how quickly and easily you find your book finished as a result.

Social Media Marketing – Most Convenient Way to Market Brands

Social media marketing means participating in various kinds of social websites, article databases and web forums to promote ones brand/business. Some of the ways to market your brand on the Internet is blog writing, social book marking sites, social news or article marketing. It allows brand promotion in a priceless, quick and interactive manner. Social media marketing is the best method to know readers perspective so as to make your brand consumer friendly.

In social media marketing, communication and collaboration with the Internet users plays a vital role in marketing ones brand. Some important tools of communication and collaboration in social media marketing are as follows.

Blogs: – blogs are the websites that provides the internet users space to write on whatever topic they want. So, one can make use of blogs to address benefits of brand one is promoting for. Some such blogs/microblogs are wordpress and typepad.

Social networking websites: – These sites help companies to discover new people and collaborate with them on mutual benefit basis so as to boost popularity of ones brand. These social networking sites provide personal touch to ones promotional campaign. Some such social networking sites are Facebook and Orkut.

Opinion sites: – One can boost popularity and credibility of a brand by adding consumers reviews in the promotional content. One can take consumers opinions also on the choice of brand. Some such opinions can be shared and added by making use of websites like Amazon reviews and Yelp.

Social bookmarking sites: – Social bookmarking sites are very popular in the search engines. Social bookmarking website is a popular medium to boost traffic in your webpage by the help of bookmarks. One can place ones newsletters or posts in these social bookmarking sites. Some social bookmarking sites are del.icio.us and StumbleUpon.

One can make use of social media optimization for online marketing of brands in a highly beneficial way as it increases links, makes bookmarking easier, rewards mobility to the content and makes teaming up with different people easy. It increases visibility of a brand thereby boosting confidence of the businessperson to promote more on the Internet. It can bring a considerable increase in the number of subscribers by providing good exposure to ones brand. One of the prime reasons for using social media marketing through social media optimization is to increase ranking in search engines.

Social media marketing can be made successful by making friends on social websites who in turn can create different opportunities like guest blogging opportunity, speaking engagements and referrals for the brand or business to be promoted. It helps one in getting quick turnaround simply by hitting the front page of any news and bookmark sites. It can take the popularity of a brand on new heights as it is an interactive marketing strategy where one can take simultaneous feedback of the consumers so as to improve cons of the brand.

Social media marketing is also popular marketing medium because it does not follow the traditional banner type advertisement style. It is an advanced technique that can be boosted by the use of search engine optimization.

So, one can define social media marketing as an off-page feature of Social Media. In social media marketing one can make use of “viral” video on YouTube and other video sites for popularizing the brand.

Auto Body Shop Marketing – Branding

This is the first article in a five-part series that details exactly what you need to market your auto body shop and make it a success.

The auto body shop business can be tough to start and run if you don’t have a well-oiled marketing strategy. In this series of articles you will find the tools you need to fine-tune a winning auto body shop business.

Importance of a branded image

Branding your auto body shop is the first step to long-term growth. Some auto body shops make the mistake of skipping this step, and might do quite well until a market-savvy competitor comes along and takes a bigger piece of the pie. Crafting a thoughtful and creative brand identity that influences your customers can be a difficult task, but the effort is well worth it. A memorable brand that evokes just the right emotion will almost always win over a nameless, brandless competitor. Brands build trust.

If your auto body shop is not branded, then you’re just another mechanic. There’s nothing to differentiate your company from the competition. You have no competitive edge. But if you can come up with a compelling brand that demonstrates who you are and what you can do for your customers, you can elicit emotion, spur recognition and fuel sales.

How to identify your branded image

Take the time to fully explore your options so you can craft an image that speaks directly to your customers. Apply conceptual thinking with modern motivators to craft a branded image that can easily double or triple sales – and even more – throughout time. The following five steps will help you identify your brand:

1. Define your niche – What is your niche in the auto body shop industry? Do you perform collision repair work or do you custom-build hot rod bodies? Do you cater to personal projects or commercial businesses, or do you work exclusively for the upper class or racing professionals? Your niche market and your brand are two different things: your niche is who you cater to; your brand represents the psychologically based ideals that make you appealing to that market. Ask yourself how you differ from the competition and focus on those elements to help you define your niche.
2. Describe your benefits – What you do is one thing; how it benefits your customers is another. Make a list of your features and benefits so you can identify why your customers should choose your auto body shop instead of another. Be creative, and ask others for help here – sometimes there are benefits to doing business with you that you have yet to recognize. Your current customers can be an excellent source of information here.
3. Know your customers – List your top customers and identify shared traits so you can create a “perfect customer” profile. Why do your customers buy from you? What are the key services you perform for them? Once you’ve identified your primary customers, consider your secondary customers. Perhaps you specialize in classic cars, but also take on collision repair jobs in between “perfect” customers. Sometimes, your “secondary” customers make up the bulk of your income. If you understand who your customers are, you can begin to establish mutually beneficial business relationships.
4. State your mission – Where does your company stand today, and where do you want it to be in two years? Five years? Ten years? Your mission should encompass who you are and where you’re going.
5. Sum it all up – Your brand is an expression of all of these things. Jot them down and brainstorm potential taglines that represent your company’s core identity. Pick the most memorable.

Branding through design

As an auto body shop owner, you’re familiar with design. Your artwork cruises the streets every day, seen by hundreds, thousands and potentially millions. Your task is to convert the intricacies of your auto body work into a singular branded image that expresses what you do, how you do it and who you do it for.

Your company colors, logo, corporate identity package, website, ads and other collateral are all a reflection of your brand; so familiar, cohesive design must be applied to all mediums. In time, anyone should be able to see your logo and instantly know who you are and what you stand for. Once you achieve that, you’ve developed a remarkable auto body shop brand.