MLM & Network Marketing Branding – What Blogging Platform Should You Use

Blogging is simply putting your content on a different platform. It is not just a diary, a gimmick or cheap party trick.

But blogging for your MLM or network marketing business, or just about ANY business for that matter?

Though they certainly didn’t start out that way, blogs are incredibly useful content management systems when set up properly.

If you are marketing your MLM or network marketing business on the web and you don’t have a blog, you will always be beaten down by your competition.

You cannot get ahead by using the tools of Web 2.0 without a blog. Period.

Beyond a shadow of a doubt, blog content management systems are the darling of the search engines today, especially Google, the #1 search engine on the web.

A Blog platform allows you to do things no one else in your market can do with shopping cart and static sites.

Using the platform to publish online means you don’t just have a web site, you have a search engine magnet and an interactive community builder that will drive targeted, willing-to-buy visitors to your site.

There are numerous hosted blog programs out there, hosting a blog yourself takes more effort to be sure, but the advantages are significant. Not only can you do more customization, but you can also keep the blog web page on your own server to help promote your own domain.

I would suggest getting blog software that you can host and customize yourself. The one I use is WordPress.

In addition:

  • WordPress has a dedicated community of users that are constantly improving the out-of-the-box software.
  • WordPress has hundreds of themes available for free download.
  • WordPress has hundreds of plug-ins.
  • Nothing beats WordPress when it comes to Tagging and Social Bookmarking. Plug-ins make tagging on your WordPress blog extremely easy.

Being a designer and control freak, I just love the Theme customization feature to make my blog exactly how I want it to look.

There you have it. Start blogging away right now at WordPress.com or WordPress.org.

Article Marketing Branding Can Help Any Business

Article marketing is certainly a significant part of growing a business with proper branding strategies. When you decide upon setting up a business then branding plays a very important role. The main purpose of branding is to create reputation and name for your business. The image of your business is as important as your own business.

Article marketing is a great source of formulating the image of your business. With the correct content and high quality articles you are able to build upon a reputation which fosters that you are skilled and adept in business. The name which you use for your article and brand should be really the one which stands out. It should be easily identifiable and people should be able to relate to it.

Few things which should be taken care of in any article while you aim on good branding are, name of the article which should be absolutely identifiable, image used should be respectable and attractive, the promise that you can actually help the readers and finally motivation that the article builds in readers that they can work with you with faith.

The name should be connected with your sole purpose of the business. It must have a generic usage which people can easily relate to. Make your brand name something that is exciting at the same time simple and relates directly to the kind of business which you are doing. In this way you shall be able to grasp the attention of the customers. Do not mould the spelling much as it will make it difficult for people to get to your URL.

There are lots of opportunities offered by Article branding through which you can get your brand name recognized by the various users. You can make your brand stand out if you give quality content and speak about your stuff in correct and positive tone while being realistic.

Do not make it something too fancy which is difficult to relate to. The name of your website should be such that people like it and remember, so the band name should be nice too. Make sure that it is simple and appealing which does not leave the mind of the customer that easily.

The image you pass on has to be attractive to the shopper. The shoppers must be interested in dealing with you. And the image can actually help you do this in a considerably significant manner. It must be able to make them feel good about you and your product. You need to move towards this from a variety of different frontages. You have to put together things that are attractive to the eyeball and to the psyche of customers.

Your Personal Photo Is Your Marketing Brand

Since I’ve been concentrating on LinkedIn, I notice something totally disconcerting. So many people, even professionals, use snapshots rather than professional photos. I see images where people look surprised they are being photographed, or worse, wacky. Images of you with your kids, hugging your partner in front of the Grand Canyon, your dog, or no photo at all… what on earth do you think you are doing posting a photo of yourself like that?

Photos are a language that speaks volumes. Rule #1 of branding yourself as a successful what-ever-you-are is Increase Your Visibility. All things being equal, the more visible competitor wins.

Viewers read things into photos that you never even considered. Here are some points to keep in mind:

Your photo says lots about you. Do you look friendly, confident and capable?

If you have a professional photo, it implies you can afford to hire a professional. If you don’t you’re either too cheap, unsuccessful, stupid, or don’t care. That’s what people think.

  • A professional photo can make you look active and engaged.
  • Your photo should imply you are a leader in your field.
  • A professional photo builds your credibility.
  • Perception is reality. An amateur photo makes you look unprofessional and NOT what you say you are.
  • Logic loses out to emotion. Photos speak to emotion.
  • No glamour shots or Olin Mills images with lots of light blown into your face. (Thus showing my pre-Photoshop age history)
  • Use props that are relevant to what you do. Or hold a pen or reading glasses in your hand. This makes you look active.
  • Nobody cares how old you are, what you weigh, or if you have a zit. A professional photographer can make you look spectacular.
  • A professional photographer can pull out your personality and make the viewer feel they know you.
  • Wear something relaxed and appropriate. Stiff, uncomfortable clothing will make you look stiff and uncomfortable.
  • Don’t wear prints, jewelry, scarves or anything else that will distract from your face, or be dated in a few years.
  • Be who you are. A great photo of yourself should last you several years. But, don’t use your photo from when you were 22 and now you’re 52.
  • Once you invest in a great photo, put it everywhere including on your business cards.
  • An excellent photo should cost you under $300. If it is too inexpensive, you may not be working with an experienced photographer who can make you look great.

There are a few things you need to invest in to be taken seriously as a business owner. One of them is a professional photo. I know not everyone is enthusiastic about having their photo taken. I have actually seen people cry during a photo shoot. But, I’ve also seen what appear to be shy people “bring it” to the party. Remember, a good photo can be used for many years.