Article Marketing – Brand Yourself Online – Use Articles!

As a network marketer, are you branding yourself as an expert in your field? OK you are probably just starting out in online marketing, so you may not really feel like you are an expert in anything. But in online MLM, there is a compelling need to brand yourself as someone who CAN and WANTS to help people with their business. If you are not projecting yourself as such a person yet, that may just be the biggest reason your lead generation and recruiting efforts are yet get off the ground.

The easiest way to get people to join your business is to find out what needs people are having, and then offer sound solutions to these needs. It works better than the “join my business” approach which most marketers have been using without much result. The purpose of this piece you are reading is to show you how you can use articles to brand yourself as a leader or expert.

Articles have a great potential to brand you as a leader in your market niche. The main reason is because the online marketplace is full of novices who are constantly searching for honest and authoritative information that they can use to build their online business. Thus if you constantly write and submit informative articles, or if your website or blog contains articles that offer practical help to home business owners, then be assured that you’ll command a niche following.

Not only will your audience be thrilled by your informative articles, many will keep coming back for more information and to pose their own questions, which they have become confident you are capable of addressing. So by creating an avenue where novice marketers can confidently come when they need information, you would have created a buzz around yourself and your business-your informative articles have turned you into an authority in that market niche!

Every marketer envisages a scenario whereby prospects keep calling them inquiring how they can join the marketer’s team. I am sure you do too. The way to achieve that is by constantly helping newer marketers with their business issues. Your prospects will have to see you as a master at what you do before you will start seeing good following.

So start writing very targeted articles today. Each should focus on one or two areas of your niche market. Thoroughly research whatever topic you are writing on. This will ensure that the information you give out will be up-to-the-minute and comprehensive. Nobody likes to waste time reading articles that are shallow in nature, one that merely glosses over a subject. On the other hand your articles shouldn’t be too long. 450-750 words is the recommended length.

Besides having as many articles as you can at your website, it is especially important that you write and submit many more articles to article websites like GoArticles or Ezinearticles. It is in fact these ones submitted to ezines that will get you the most exposure and self branding. What usually happens is that these submitted articles, when published, are syndicated by these websites in such a way that your articles will appear in numerous internet search engines.

As a result, when people go searching for stuff related to your niche, they will come across your articles. And because your articles contain link to your website, readers are able to visit your site and get to know your business opportunity better.

Branding yourself as a leader is imperative if you must grow your online business. Article marketing is one of the surest and easiest ways to achieve this. If you do it right, the result will be increased traffic and free leads for your business.

Network Marketing – “Branding Yourself” Is a Mistake

Network marketing is a duplication business. How well people do has a close correlation with how well they can apply, teach and duplicate a simple, proven, business-building method. To appeal to as high a proportion of people as possible, and even more importantly to be duplicable by as high a proportion of people as possible, your system should, in general, be designed to make people think “I can do that”. More specifically, it should avoid people thinking “I can see that this person’s an expert, and even if I could learn to do some of what she does, I’d never be able to teach others how to do it, let alone how to teach it to their groups.”

This is the point, sadly for so many people in our industry, over which a wheel comes off, because they make the mistake of trying to “brand themselves”, to look like a leader, an expert, a coach, a guru, or whatever else you want to call it.

Branding yourself – a fairly recent corruption of network marketing, often inappropriately derived from the precepts of internet marketing – is really a huge red herring, and not a very palatable one. This isn’t what most people want to do, and if they try to duplicate it, they can very easily lose more than they gain, overall, sometimes even without quite realising it.

This is all simple, logical, self-evident stuff, really, if you think about it: branding is a way of distinguishing something, attempting to portray it as being different from (impliedly, in this context, “superior to”) anything/anyone else. If everyone branded themselves, they wouldn’t really be different at all, would they? Our business model in network marketing is about duplicability, isn’t it? People want to follow leadership, to some extent, but there’s still a very obvious conflict between branding and duplication. As someone very successful in my downline put it recently: I think my difficulty with this relates mostly to the apparent conflict between saying, by inference, “I’m the expert; I’m the leader; I’m different from (better than?) everyone else” and saying, in effect, “This is a simple, duplicable business in which all you have to do is the same as what I do: be the same as me and you can succeed”.

There’s very clearly a way in which the more you brand yourself, the more remote, unattainable and off-putting you make what you’re doing appear to people who want to copy you.

In this regard, as in so many others – some very apparent and others exactly the opposite – the paths to success of internet marketing and network marketing could hardly be more diametrically opposed. This is one of the factors that makes so readily understandable the enormously high drop-out rate of people trying to build their network marketing business primarily online.

In network marketing, the people who are most successful are typically the ones who achieve the most duplication. Not necessarily duplication of themselves, of course, but of their proven system. People aren’t exactly duplicable but simple, proven systems can be, and the more simple they are and the less individuation they involve, the more successfully they tend to work.

Duplication, in this context, doesn’t mean becoming someone else, having a personality change, or anything so dramatic. It means learning to copy a simple system (and not one that requires advanced technological skills) that has worked successfully for others who were willing to use it, and teaching that same system to others. There’s nothing particularly clever or difficult about it, and that’s how ordinary people who are not trying to brand themselves can become so very highly successful in our industry (usually without needing to have their egos massaged by being seen as experts!).

For most kinds of internet marketing, doing all of this is very useful – maybe even essential. But to become hugely successful in network marketing, not only is it unnecessary, but it’s typically even counterproductive: anything and everything you do to present yourself as an expert, to brand yourself, to make yourself stand out, to look like a leader, can serve to increase the proportion of prospective business associates who will think “I could never do that”, and look elsewhere. And “internet leads” look elsewhere very quickly indeed: they’ve usually seen it all before, and 100 things like it. It’s really very difficult for many people to envisage themselves as “branded experts” and it’s certainly not something to which they have any aspirations. And in any case, who wants to limit their business to internet users?

21st Century Network Marketing – Brand Yourself Online

If you are reading this article, you have arrived at your 21st Century Solution for Network Marketing. This article is Part 1 of a 8 part series of articles and videos designed to dramatically revolutionize your business.

The New Era of Network Marketing

Today, in the age of mass information people are constantly getting pitched to new businesses and opportunities. So much, in fact that people have set up systems to protect themselves (e.g. pop-up blockers, spyware, adware, antivirus). In the 21st Century there has never been access to more information; however, there has never been so much more to be careful for. So you might ask, HOW does one overcome this big hurdle in finding prospects for your business online? The answer is simple: “Branding Yourself.”

Why is the “old way” is Dead (or Dying)

Before we talk about branding it is important to understand 98% of people starting off in Network Marketing start off by creating huge lists of friends and family to join their business. There are two major reasons why this method is doomed for failure:

  • 1) Calling friends and family to join your business opportunity is NOT marketing
  • 2) When you run out of friends and family…you are OUT OF BUSINESS.
  • Most people get involved in Network Marketing in order to bring financial prosperity to their family. Friends and family are NOT looking for a new business opportunity, and they do not have the same DRIVE that most entrepreneurs have-so it is doomed to fail eventually. As a matter of fact, most companies fail to educate their distributors (or marketing executives) that after 1 year, only 15% of those that join are still in the business.

    So, let us say you do decide to gamble, using friends and family to build your business. When you run out of friends and family, you are essentially out of business. Until you go out, hunting like a wolf, looking for new prospects. People are tired of being SOLD, so you are going to be wasting literally 95% of your efforts. It is demoralizing and it wastes money.

    The Solution: Become the HUNTED, not the HUNTER!

    21st Century Concept- You, Inc.(Branding Yourself)

    You must understand that just because you are in a Network Marketing Company does NOT mean you are a business owner. Consider these 3 facts:

  • 1) You do not own the Products- The Company does.
  • 2) You do not own the Company- Clearly.
  • 3) You do not own your Downline- The Company can get rid of you at ANY TIME, and your hard work is left with the Company.
  • The SOLUTION is to brand yourself. So that if your company “goes under” (as many have, and will) you will still have your list of prospects and can take them with you no matter what company you join. To accomplish this, you will have to take this concept to heart: People Join People-NOT Business Opportunities. People are social creatures and these two business attraction concepts will catapult you to the top of the industry:

  • 1) You MUST have value to offer your target market (without giving them a sales pitch)
  • 2) You MUST have a system they can literally plug into that duplicates the following: Marketing, Advertising, and Training.
  • Your Branding Central Hub- www.”You”.com

    The BEST way to brand yourself in a way that makes you shine on Google (and respected by prospects) is building your OWN blog. NOT a free blog such as blogger, but “You.com.” Google LOVES blogs because they provide content on niche-specific topics that better serves its users.

    How to get you OWN blog:

  • 1) Purchase a Domain. (Usually around $10 per yer)
  • 2) Get a Host (Be sure it has “WordPress” support[most do]).
  • 3) Set it up and Learn How to Customize it.
  • What to Blog About

    Create VALUABLE content that your people need, and NOT what you want them to. Think: People who are shopping for shovels are ACTUALLY trying to dig a hole. Give and you shall receive. We will discuss this in greater detail in my 21st Century Marketing Bootcamp DAY #2- Lead Generate (1/2).

    TAKE ACTION NOW, my friend.

    Your Future Begins Now