Article Marketing – Brand Yourself Online – Use Articles!

As a network marketer, are you branding yourself as an expert in your field? OK you are probably just starting out in online marketing, so you may not really feel like you are an expert in anything. But in online MLM, there is a compelling need to brand yourself as someone who CAN and WANTS to help people with their business. If you are not projecting yourself as such a person yet, that may just be the biggest reason your lead generation and recruiting efforts are yet get off the ground.

The easiest way to get people to join your business is to find out what needs people are having, and then offer sound solutions to these needs. It works better than the “join my business” approach which most marketers have been using without much result. The purpose of this piece you are reading is to show you how you can use articles to brand yourself as a leader or expert.

Articles have a great potential to brand you as a leader in your market niche. The main reason is because the online marketplace is full of novices who are constantly searching for honest and authoritative information that they can use to build their online business. Thus if you constantly write and submit informative articles, or if your website or blog contains articles that offer practical help to home business owners, then be assured that you’ll command a niche following.

Not only will your audience be thrilled by your informative articles, many will keep coming back for more information and to pose their own questions, which they have become confident you are capable of addressing. So by creating an avenue where novice marketers can confidently come when they need information, you would have created a buzz around yourself and your business-your informative articles have turned you into an authority in that market niche!

Every marketer envisages a scenario whereby prospects keep calling them inquiring how they can join the marketer’s team. I am sure you do too. The way to achieve that is by constantly helping newer marketers with their business issues. Your prospects will have to see you as a master at what you do before you will start seeing good following.

So start writing very targeted articles today. Each should focus on one or two areas of your niche market. Thoroughly research whatever topic you are writing on. This will ensure that the information you give out will be up-to-the-minute and comprehensive. Nobody likes to waste time reading articles that are shallow in nature, one that merely glosses over a subject. On the other hand your articles shouldn’t be too long. 450-750 words is the recommended length.

Besides having as many articles as you can at your website, it is especially important that you write and submit many more articles to article websites like GoArticles or Ezinearticles. It is in fact these ones submitted to ezines that will get you the most exposure and self branding. What usually happens is that these submitted articles, when published, are syndicated by these websites in such a way that your articles will appear in numerous internet search engines.

As a result, when people go searching for stuff related to your niche, they will come across your articles. And because your articles contain link to your website, readers are able to visit your site and get to know your business opportunity better.

Branding yourself as a leader is imperative if you must grow your online business. Article marketing is one of the surest and easiest ways to achieve this. If you do it right, the result will be increased traffic and free leads for your business.